Divorce attorneys regularly mine Facebook for dirt, including evidence of infidelity, spending money, and assets.
Then again, unlike those companies, Avid Life is growing quickly, according to company claims.)Different mores aside, the company says it is ready to go public given its enormous growth.
Bloomberg reported that the company had sales of 5 million last year, that's four times more than 2009.
Robin Wyrembelski and Valerie Grissom were Viki's crew -- friends as long as they can remember - from Barbie to boyfriends - and everything in between. A shyness that was especially evident around boys -- except one: Bobby Lozano.
Valerie Grissom: I'd say we had a very much of a “Wonder Years” kind of life. For her part, Viki was a little chunky -- had braces - was far more the bookworm than the social butterfly. Robin Wyrembelski: Once they started dating, if I saw Viki, I saw Bobby.
And 81% “have seen an increase in the number of cases using social networking evidence during the past five years.” A United Kingdom-based divorce service found references to Facebook in 20% of its divorce petitions, according to the Telegraph.
This is in spite of the fact that the divorce rate has been slowly creeping downward (16.9 divorces per 1,000 women age 15 in 2008, slowly decreasing from a high of 22.6 in 1980). “The Internet, however, offers anonymity and a concentrated pool of potential cheating partners, especially if the philanderer knows where to look,” Gaither says.
Now Avid Life is giving it another go, pointing to its revenue growth since then, and its international expansion plans.
While the company gets more than half of its revenue in the United States and Canada, it would be hard to find support in North America for an IPO there, an executive told Bloomberg News, hence the decision to aim for more liberal London, where Avidlife is gunning for a 0 million offering later this year.
The Toronto-based parent company of Ashley is once again taking a stab at listing shares on a public exchange, this time aiming for London in a wager that a stock market in liberal Europe will be more amenable to listing a fast-growing company whose goal is to facilitate adultery.
Avid Life Media, which also owns the Cougar and The Bigandthe sites, among others, tried but failed to go public in Toronto at the height of the financial crisis when it was also a much smaller company.
D., of Loyola University Medical Center in Maywood, Ill., describes one way such extramarital relationships start.