Today I'm delighted to announce the launch of Nerve Dating.
Alongside the for couples, for celebrities, and The Date Report, centered around dating and being single.The Date Report has been around for a while as part of How About We, and will also get a fresh redesign as part of the deal.In 1997, Rufus Griscom and Genevieve Field launched a website and e Mag dedicated to sex, relationships, and culture called Nerve.After spending eight years as president of everyone’s favorite satirical news source, The Onion, Sean Mills took over as the chief exec at Nerve, looking to bring the same brand loyalty and affinity people had for The Onion to Nerve’s community of sex-addicted readers.Dating sites will do anything to attract new customers, promising true love, infinite happiness, and walls filled with fewer cat pictures.
And thus, people are itching for a better way to meet their match, and they’re no longer content with an industry where the prevailing methodology for introducing us to other humans is based on these gimmicks, or on pseudoscience, robot matchmakers, and the deployment of virtual fruit, as Mills said in his introductory letter to the Nerve community.
Other Personals features include an advice column by Em and Lo and horoscopes for those seeking love.
Says Rufus Griscom, CEO of Nerve.com, Inc., “The combined strength of the Nerve and Salon brands, with some of the highest quality online content and over 5 million combined users on a monthly basis, has the power to energize the world of online dating.
The thing that baffles me is how the online-dating industry has become dominated by gimmicks, pseudoscience, robot matchmakers, and the deployment of virtual fruit.
So even if you're convinced it's great to date online, these sites don't make it feel so great.
Last year, Nick Paumgarten wrote an interesting article for The New Yorker that detailed the rise of online dating and the effects it’s had on web culture.